Month: April 2014

Asda Supports Food and Farming Education in the Eastern Region

Asda Supports Food and Farming Education in the Eastern Region


Asda Supports Food and Farming Education in the Eastern Region

Download Press Release PDF

Asda has continued its support for the East of England Agricultural Society’s children’s education programme. Launched in 2013 with Asda sponsorship, the Kids Country team plans to help over 7000 children to have a fun, hands on learning experience following their Food and Farming Day. Paul Tate, Chairman of the Society’s Education Committee, said “We really appreciate the support we have from Asda. With their help we can allow 5000 children to come to this year’s Food and Farming Day. That will be the biggest children’s event ever held in Peterborough as far as we know.”

The big event will see over a hundred educators from the food and farming sector give the children a day to remember. They will be able to climb into the cabs of tractors, make sausages, see country pursuits in action, watch the famous Sheep Show, see birds of prey flying, have a go at rural crafts and much more. Sandra Laurisden, education manager, explains ”We already have every place taken for our July event and a waiting list of schools. The Kids Country team now delivers a programme of events throughout the year and at each of these some 400 children learn about such things as food production, animal care and nutrition. Each session provides a hands on interactive learning environment in which children can discover much more about with the sources of the food they eat giving them the tools to understand and value the food they see on the shelves. Asda’s backing demonstrates just how important they consider it to educate the consumers of the future.



Photo: High resolution image available upon request.


Media Enquires:

Press release issued by the East of England Agricultural Society for photographs contact Matt Jones email


For more information contact Sandra Lauridsen, East of England Agricultural Society (01733 363 514) or email



The East of England Agricultural Society is passionate about education. The Society developed a programme for children under the Kids Country banner and has strong relationships with schools and education organisations. Kids Country is constantly looking at how best to deliver collaborative outcomes with other organisations concerned, like us, with the promotion and support of agriculture and rural life.