7000 Children Visit Kids Country Food & Farming Day

By 6th July 2017News
East of England Agricultural Society - Kids Country

   Date: 23 June 2017                                                                            

Farming event for thousands of children aims to push industry to political forefront

An interactive food and farming event is set to give 7000 children a definitive understanding of how farmers produce their food, and the journey from field to plate.

The Kids Country Food and Farming Day, organised by the East of England Agricultural Society and sponsored by the Central England Co-operative, is to be held at the East of England Showground in Peterborough on 30 June.

Organisers say the event has a very important role to play especially after the recent publication of British Nutrition Foundation (BNF) research that showed a worrying number of children thought pasta came from animals, dairy cows produced eggs, and bacon originated from cows, chickens, or sheep.

Sandra Lauridsen, Kids Country Education Manager, said: “The Kids Country Food and Farming Day is important because it educates children, and their families, so they know how farmers produce their food and the journey from field to plate.

“The BNF research just goes to show the amount of work that needs to be done to ensure children not only have a full and rounded view of what is in their food, but to know where it comes from and how it is produced.

“Farming plays a vital role in everyone’s lives and needs to be supported and maintained. It’s crucial everyone understands how it works, its high standards, and the pride farmers have in the food they produce. We want children to feel empowered and able to make informed choices about what they eat, in terms of healthy eating and the impact on British farming.

“With the support of the Central England Co-operative, the Food and Farming Day gives is the chance to educate thousands of children and encourage them to talk to their families about food and the choices they make, and play a major part in growing public support for our industry.

“With important political discussions underway regarding Brexit, having the public’s support and insistence that farming is positioned at the forefront of talks is invaluable.”

This year’s event is set to be attended by schools from Cambridgeshire, Lincolnshire, Essex, Hertfordshire, Bedfordshire, Leicestershire, Warwickshire, and London, and will feature 309 exhibitors from 85 companies offering various activities across 14 learning zones.

It is backed by Baroness Byford, a member of the House of Lords who served as Opposition Parliamentary Spokesman for Food, Farming and Rural Affairs from 1997 to 2007. She said: “The event gives children the opportunity to see how their food is produced – for many it will be the first opportunity to hear about the process food goes through and of the variety of skills involved along the way.

“The day will be fun, full of surprises, but will also encourage them to think about job opportunities. Whether they love animals and would like to work with them or look to the excitement of engineering and future technologies, or whether scientific experiments and research might appeal or the challenge of diversity within land-based businesses, there is clearly so much to offer.”

Speaking about the support from Central England Co-operative, Karen Ball, Member and Community Relations Officer, said: “The Co-operative has a long tradition of giving back to the community, and we welcome the opportunity to make a real difference to the lives and education of local children.

“We look forward to building on our successful partnership with Kids Country, and bringing a greater understanding of food provenance and the countryside to children through the Food and Farming Day.”

Top British athletes Heather Fell and Laura Sugar are backing the event and will be attending. Heather won silver in the women’s modern pentathlon at the 2008 summer Olympics, while Laura is a Paralympic sprinter and won two medals in the 2016 IPC European Athletics Championships. Read their blog here

“Both Heather and Laura are incredible athletes who both understand the importance of choosing to eat food produced to the highest possible standards and by British farmers, as well as how vital it is to have a nutritious, balanced diet,” added Sandra.

For further information about the event visit www.eastofengland.org.uk/kids-country.


To download images of Sandra Lauridsen, athletes Heather Fell and Laura Sugar, and shots from Food and Farming Day 2016, click here.

Media contacts

For further information, images, or interviews, contact:

Martin Betts, Promote Marketing, on 01603 881 928 or 07799 070 380, or email martin@promotemarketing.co.uk; and

Robert Smyth, Central England Co-operative, on 01543 414140, or email Robert.smyth@centralengland.coop

Notes to Editors

About the East of England Agricultural Society and Kids Country

Kids Country is the education arm of the East of England Agricultural Society. Now in its fifth year, it runs a busy and successful programme to help teach the region’s school children, including those with disabilities, about food, farming and the countryside. As well as the Food and Farming Day, other Kids Country activities include involvement in Breakfast Week, Cub & Beavers Day, Lambing Sunday, and Open Farm Sunday, and events such as Grow Your Own Potatoes and Beetroot, and Happy Chicks Day.

The Agricultural Society also administers the Marshal Papworth Fund, which provides agricultural and horticultural scholarships to help students from developing countries develop practical skills and valuable knowledge to share within their local communities in order to meet future food needs for generations to come.

Kids Country Food and Farming Day 2016 – Testimonials:

  • Teacher from Southfields Primary School, Cambridgeshire: “The children thoroughly enjoyed being able to talk to the local farmers and the other staff at the event. Everybody had time to listen to the children’s questions, and helped them with their understanding … the show has been better and better year on year.”
  • Teacher from Dogsthorpe Infant School, Cambridgeshire: “The pupils really enjoyed being able to get involved in the activities and ask the people on the site questions about their job roles, machinery, etc.”
  • Teacher from Drapers’ Pyrgo Priory School, Essex: “The children have seen and experienced things they wouldn’t otherwise have access to. We are in a deprived suburban area and children are unlikely to go to such an event with their own families.”

About the Central England Co-operative

Central England Co-operative is one of the largest independent retail co-operative societies in the UK. It is a modern, forward-looking organisation employing over 8,000 staff, with projected gross sales of £958million for 2016–17. The Society recently celebrated being named Leading Co-operative of the Year 2016 by Co-operatives UK. The Society’s principal areas of activity are food, funeral services, and property.

Central England Co-operative has more than 430 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire, and Cambridgeshire.  The Society has an ambitious food store development programme for 17.

Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility.  It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence.  The Society supports a number of charities including Newlife Foundation for Disabled Children and invests a percentage of its trading profit into local communities.

For more information visit www.centralengland.coop, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook: facebook.com/centralenglandcooperative.

Ruth Trolove

Ruth Trolove

Ruth works across a number of society events, including the East of England Farming Conference, Shuttleworth Lecture and Winter Stock Festival. Ruth is also the point of contact for Cultiv8 and the Society membership.